Workplace Workout
The office bulletin board is a big white mess. So when Blue Cross and Blue Shield of Kansas City asked us to create bulletin board fodder to help clients internally promote the new Blue KC website, we knew we had a creative challenge.
Our solution: if we could get people to unexpectedly do something healthful (an accidental workout), we could get them to remember and visit the website. Below is a postcard (dropped on the floor by every desk) and a two-page bulletin (one sheet stapled on top of the other).
