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- Junior Copywriter – VML, Inc., June 2006 – Present
- • Conceived innovative concepts and engaging copy for digital campaigns
- • Crafted online tactics to operate seamlessly with traditional components
- • Scripted, produced and directed interactive videos for national clients
- • Strategized copy alternatives for multivariate landing page testing
- • Developed creative for exploratory concept uploaded on YouTube
- • Collaborated with HTML developers/producers on digital assignments
- • Conducted in-depth research to gain expertise on client business
- • Interfaced with clients on new business and day-to-day project status
Experience
- Interactive, Print, Radio, TV
Capabilities
- Microsoft Office, Photoshop, HTML, CSS, Quark Express, InDesign, Dreamweaver
Proficiencies
- Search Engine Optimization (SEO)
- • Leveraged keyword analysis to deliver targeted, searchable copy
- • Acquired strategies for optimizing website copy and architecture
- Forrester Compliance
- • Established best practices for effective digital content and design
- • Analyzed objective characteristics of successful websites
Training
- Assistant Loan Officer – Mortgage Research Center
- • Initiated contact and guided potential clients to appropriate loan options
- • Catalogued client information to facilitate the loan application process
- • Worked closely with underwriters and loan officers in closing loans
Other Work Experience
- Employee Recognition – VML, Inc., May 2007, November 2007
- Christmas in October – Volunteer, September 2006
- Dean’s List Recipient – University of Missouri, 2005-2006
- Army Landmine Research Volunteer – Lincoln University, July 2005
Honors + Activities
- University of Missouri – Columbia
- Bachelor of Journalism – Advertising, May 2006
- Bergamo University – Italy
- Study Abroad – Marketing, Summer 2005
